Did you know that there are 9.6 million job openings in the U.S., according to the U.S. Bureau of Labor Statistics? And, according to the U.S. Chamber of Commerce there are only 6.5 million unemployed workers.


One reason is that millions of Americans have been leaving the labor force since before the pandemic. Specifically, there are 1.5 million fewer Americans in the labor force today compared to February, 2020.

This matches what I hear from all of my clients. Specifically, the #1 cause of burnout right now is juggling too much work. When empty jobs go unfilled the remaining workers are being asked to do double duty.

Why is it that companies are having so much trouble filling jobs?

I contend that it’s all about the marketing and positioning of your jobs and job posts.

The most important part of the puzzle lies with the writing of your job descriptions and the second, your job posts on social media, assuming you’re using social media to post your jobs. I don’t know why you wouldn’t, but I see very few people encouraging job seekers to come to work for their company. You have free social media in your midst that you’re not taking advantage of – your employees.

About the job descriptions. The younger generations are seeking purpose in their work. So I recommend you connect the bigger purpose of your company, its mission and that of the job to the job description and your social media posts.

In preparation for my presentations and workshops, I interview several people from my clients’ organizations. Recently I spoke to several spokesmen from City Manager’s offices, who like working for cities because that is where they feel satisfaction from impacting lives.

 I was fascinated to learn of various purposeful projects happening within cities, such as helping the homeless get back to work by providing homeless shelters via grants, forging relationships with developers to create affordable single family homes, and assisting those with mental health issues.

So just imagine including all these ways a city (or your organization) is impacting lives in their job descriptions and on all of their social media job posts, which could easily be forwarded to all employees to share on their social media.

What unique methods is your organization using to attract talent? How are you engaging all of your employees to assist with the recruiting process, which will help them reduce their workloads and prevent burnout?

What’s the hook for the candidates who are scrolling past hundreds of job openings on their phones? How can you get them to stop & look at yours?

It’s all in the marketing.

#AttractTalent #CandidateEngagement #Jobs #Recruiting #BanishBurnout